Effective date: 16th December 2025
Website: https://shopbts.in
Owner / Data Fiduciary (Controller): Swati Balani (“we”, “us”, “our”)
Address: 60 Third Floor, NRI Complex, GK-4, New Delhi - 110019
Contact: shop.beyondtheshine@gmail.com, 9818636077
Grievance Officer (India): Swati Balani, swatibalanisood@gmail.com, (response time within 7–15 business days)

1) What this policy covers

This Privacy Policy explains how we collect, use, share, store, and protect your information when you visit or make a purchase from shopbts.in, contact us, or use our services.

2) Information we collect

We may collect the following categories of personal data:

A. Information you provide

• Identity & contact: name, billing/shipping address, email, phone number

• Account details (if created): login details (Wix manages authentication), preferences

• Order details: products purchased, order history, returns/exchanges

• Customer support: messages, emails, chat content, call records (if any)

B. Information collected automatically

• Device & usage: IP address, browser type, device identifiers, pages viewed, referring URLs, timestamps

• Cookies / similar technologies: used for site functionality, analytics, and marketing (see Section 8)

C. Payment information
We do not store full card/bank details on our servers. Payments are processed by trusted payment providers. They collect and process payment data directly under their own privacy policies.

3) Why we use your information (purposes)

We use your data to:

• Process orders, payments, shipping, delivery, returns, and refunds

• Communicate about orders, service updates, and support requests

• Prevent fraud, unauthorized transactions, and abuse

• Improve site performance, user experience, and product offerings

• Send marketing communications (only where permitted and you can opt out)

• Comply with legal obligations (tax, accounting, law enforcement requests)

4) Legal bases for processing (where applicable)

Depending on the context, we process personal data because:

• It is necessary to perform a contract with you (fulfilling orders)

• You provided consent (e.g., marketing cookies/communications where required)

• We have legitimate interests (site security, fraud prevention, analytics)

• We must comply with legal obligations (tax, compliance, recordkeeping)

5) How we share your information

We may share your information with:

• Service providers that help us run the store (hosting platform Wix, analytics tools, email/SMS providers, shipping/logistics partners, customer support tools)

• Payment processors to complete transactions

• Government authorities or regulators when legally required

• Business transfers (if we merge, sell, or restructure, subject to safeguards)

We do not sell your personal data in exchange for money. If we use advertising partners, sharing may occur for marketing/attribution purposes as described in Section 8.

6) International data transfers

Wix and some service providers may process data on servers located outside India. Where required, we use appropriate safeguards (such as contractual protections and vendor due diligence).

7) Data retention

We retain personal data only as long as necessary for:

• Order fulfillment and customer service

• Legal and tax requirements (typically [6–8 years] for invoices/records, or as required)

• Resolving disputes and enforcing agreements
  When no longer needed, we securely delete or anonymize it.

8) Cookies and tracking technologies

We use cookies and similar technologies for:

• Essential cookies (site functionality, checkout, security)

• Analytics cookies (understand traffic and performance)

• Marketing cookies (show relevant ads, measure campaigns)

You can control cookies through:

• Your browser settings

• Any cookie banner/consent tool enabled on the site (recommended on Wix)

Disabling certain cookies may impact site functionality.

9) Your rights and choices

Depending on your location and applicable law, you may have rights to:

• Access, correct, or update your information

• Request deletion of your personal data (subject to legal exceptions)

• Withdraw consent for marketing communications

• Object to certain processing or request restriction

• Request a copy/portability of data (where applicable)

To exercise rights: email us at [Privacy Email] with subject “Privacy Request”.

10) Security

We use reasonable administrative, technical, and physical safeguards to protect your data. However, no system is 100% secure—please use strong passwords and protect your device.

11) Children’s privacy

Our site is not intended for children under 18. If you believe a minor has provided personal data, contact us and we will take appropriate steps.

12) Third-party links

Our website may include links to third-party sites (e.g., social media). We are not responsible for their privacy practices.

13) Changes to this policy

We may update this policy from time to time. We will post the updated version with a new “Effective date”.

14) Contact

For privacy questions, contact:
Swati Balani
Email: shop.beyondtheshine@gmail.com
Address: 60 Third Floor, NRI Complex, GK-4, New Delhi - 110019
Grievance Officer: Swati Balani, swatibalanisood@gmail.com